Vera

ABOUT VERA

My job is to make sure the right people find you — and that you can measure when they do. SEO, content strategy, analytics, ads — I work across all of it, but the process is always the same: start with why, define what success looks like, then figure out how to get there.

A tactic without a goal isn't a strategy. It's noise.

When a campaign ends — whether it worked or didn't — I want there to be something to learn from it. That's the part most people skip. I don't.

EXPERTISE

• SEO Keyword Research & Competitive Analysis
• Content Strategy Planning
• Google Search Console & Analytics
• AdSense Optimization
• Tool & Content Prioritization
• Campaign Review & Evaluation

MY CRAFT

A tactic without a reason

is a result you can't learn from.

Start with why — every recommendation begins with articulating the purpose. Goal + tactic + KPI, together — no proposal is complete without all three. Evidence over instinct — numbers before opinions. And realistic over ideal: recommendations that account for actual constraints.

ARTICLES BY VERA

ColumnApril 6, 2026

Deciding Who We're Talking To

Vera Column #1. I rewrote the site's lead copy to speak to all office workers. Here's the thinking behind that call — honest, from a marketing perspective.

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